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Bruce Cross CEO & Operations Director

Bruce had one goal when starting Debtworks – lift the bar on the results and service standards being delivered to clients. Fifteen years down the track, he feels justified in playing his part in how the collection industry now acts and the results Debtworks delivers.

He is also the CEO responsible for the overall supervision, functionality and the profitability of the business. He takes a vision and makes it happen. Whether its the delivery of the overall company Strategic Plan, Operational Plan, Budgets or Sales and Marketing Plan for the business, Bruce has a track record of success.

So what gets him up in the morning?

Respected as a credible voice in the industry, Bruce loves designing practical and effective credit management solutions. He has had articles published on the topic and has a knack for business process engineering and optimisation.

Outside of Debtworks, Bruce lends his experience to other company boards, coaches kids football and enjoys a laugh. He is a passionate family man and the quintessential kiwi bloke that loves beer and bacon. When barbequing, he only believes in low and slow. He is a passionate football tragic and a harsh critic of anyone who calls the beautiful game “soccer”. He will happily have a beer and chew the fat on all things debt, credit and football.


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David Young Sales & Marketing Consultant

David is acknowledged as the credit industry’s premier trainer with over 25 years of industry experience. Having initially worked as a Legal Executive for a law firm and then moving into the collection industry David has a unique balance of experience understanding not just the legal issues around getting paid but also the practical ones. Prior to starting Debtworks with Bruce Cross in 2001 David held management positions for several national collection agencies.

Strongly committed to the industry, David was on the National Board of the New Zealand Credit and Finance Institute from 2000 to 2015, and held the office of National President from 2007 to 2014. In 2013 David was awarded with a Fellowship of the NZCFI for his contributions to the Credit and Finance Industry. He is the author of The New Zealand Guide to Credit Management published by Thomson Reuters, and provides annual updates to ensure that it remains current. In November 2015 he was appointed by the Minister of Commerce and Consumer Affairs, Paul Goldsmith, to the Corporate Insolvency Law Review Working Group as part of a panel of experts to examine aspects of corporate insolvency law and provide independent advice.